We’ve never been fans of the title “Chief Executive Officer.” It sounds awfully corporate, awfully stuffy, and more aligned with business back in the ‘70s with everyone dressing in formal grey. For us, a CEO of an Engaged Organization needs to be the Chief Engagement Officer.

Stefan Wissenbach, our own Chief Engagement Officer, was recently speaking with his friend Adrian Thompson, a very successful entrepreneur. Adrian referred to the term “chief energy officer”. Commenting on his role as CEO, Adrian said he felt his primary function was energy management.

We thought that was brilliant, very clear.

In his keynote speeches around the world, Stefan talks about engagement being the energy source that transforms businesses and enables everything else to multiply. When you have an Engaged Owner, you’re working with an engaged team and you have a clearly defined Engaged Purpose (see previous post on Engaged Purpose), the role of the CEO is to manage the energy in the organization and focus on supporting the engagement levels of leaders and employees.

When a CEO does this with a capable team that is engaged, transformational things happen in the business.

Once the strategy and vision have been clearly defined, ultimately, it’s the team that make it happen. Therefore, channeling their energy, in the right way, and helping them keep their energy up, is the fastest way for an organization to achieve its objectives.

Transferable Insight: Are you a Chief Executive Officer or Chief Engagement Officer? One of these delivers far less impressive results than the other.