By Engagement Multiplier
Part of our culture of continuous improvement at Engagement Multiplier is our internal EM Book Club. Stefan Wissenbach, our Chief Engagement Officer and founder, recently picked up Tribes: We Need You to Lead Us by Seth Godin and pretty much said “you’ve got to read this.”
Tribes isn’t a manual or a how-to; it’s more like a collection of inspiring stories and anecdotes of how people come together and do great things with brave, caring leadership.
Godin’s definition of “tribe” is: A group of people connected to an idea, to one another, and to a leader. In his words: “A group needs only two things to be a tribe: a shared interest and a way to communicate.” Tribes also need leadership, connection, and opportunities to grow and change.
Our favorite quote:
“A leader can help increase the effectiveness of the tribe and its members by
- transforming the shared interest into a passionate goal and desire for change;
- providing tools to allow members to tighten their communications; and
- leveraging the tribe to allow it to grow and gain new members.”
– Seth Godin, Tribes
What we loved: It’s Like it Was Written About Us!
What struck us immediately about Tribes is that it describes our business – how it’s run, and how we suggest our clients run their businesses too. This book is about creating an organization with a group of people who believe in a shared purpose, shared values, and who are deeply invested in working together towards a greater purpose.
“Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.” – Seth Godin, Tribes
Throughout this book are examples of exactly the kind of leadership we espouse: Leaders who are accessible, relatable, and most importantly INSPIRING!
Was Seth Godin writing about us? We’ve been checking our conference room for hidden microphones…
Key Takeaway: Brave Leadership is Key
Being a brave leader is a key theme that runs through Tribes – and by “brave” we mean taking into consideration what your employees think and feel.
Which also requires being willing to listen to employees when they speak their minds! That takes quite a bit of bravery.
“Tribes are about faith — about belief in an idea and in a community. And they are grounded in respect and admiration for the leader of the tribe and for the other members as well.” – Seth Godin, Tribes
I remember in the final day of our East-meets-West company workshops in England, we were sharing what the experience of meeting each other in person meant to us. One person said they felt really lucky that we can sit at the table with our CEO and Leadership and say our opinions – and know we’re listened to and our ideas will be considered. Speaking your mind in front of the CEO is not the norm in any country, but when it happens, it’s inspiring and energizing.
Watch Seth Godin’s TED Talk on Tribes:
Have you read a good book lately? Share it with us on Twitter @EMultiplier and it we might read it for our next EM Book Club!